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BEAMS BOY is a Japanese brand launched in 1998, designed for women who appreciate the strength and functionality of the men's wardrobe. It reimagines classic menswear, durable clothing, utility pieces, and iconic workwear with a unique twist, while preserving their authenticity. BEAMS BOY stands out for its laid-back and timeless style, blending practicality with character, and speaks to women looking for originality, boldness, and clothing with true personality.