It was 2001 and a young university graduate had to choose between the bright lights of London and the blue skies of his hometown, Mombasa, a city along the Kenyan coast. The decision was deferred because the twenty-something was travelling back and forth, bringing with him suitcases full of handicrafts made by local Kenyan artisans to sell in London's bustling markets. Laidback London was born at a time when fast fashion was booming. Mohamed understood the value of offering a product made using traditional craftsmanship.
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