In 1852, a Bavarian immigrant named Levi Strauss opened a merchandise store in San Francisco. He realized that manual workers primarily needed robust clothing designed to last. In 1873, he innovatively combined durable denim with copper rivets. This original creation, initially intended for American workers, gradually became the uniform of change. Worn by miners, ranchers, rebels, rock stars, presidents, and everyday men and women, our pieces eventually became a staple in everyone's daily life.
Care: Machine wash cold, no bleaching, hot iron if necessary, no dry cleaning, wash inside out with similar colors, no ironing on decoration.
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from 200€ purchase
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