In 1852, an immigrant from Bavaria named Levi Strauss opened a merchandise store in San Francisco. In the course of his business, he realized that manual workers especially needed sturdy clothing designed to last. In 1873, he had the idea of ​​combining durable denim with copper rivets. This original creation, which was initially intended to dress American workers, gradually became the uniform of change. Worn by miners, ranchers, rebels, rock stars, presidents and ordinary men and women, our pieces eventually found their way into everyone's daily lives.

• 501® '90 jeans inspired by the relaxed silhouettes of the 90s
• Straight, loose cut for an authentic vintage look
• Mid-high waist for a natural and comfortable fit comfortable
• Loose fit at the hips and thighs
• Traditional denim without stretch for a structured outfit
• Button fly fastening
• For a more fitted silhouette, it is advisable to choose one size smaller than your usual size
• Composition: 100% cotton