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Born and raised in Manhattan, Ulla Johnson honed her style between the streets of New York and the distant destinations of her family travels. Founded in 1998, her eponymous label quickly garnered attention from fashion media. Ulla Johnson's collection has built a loyal clientele. She has never relaxed her focus on craftsmanship, which has become her trademark, basing each of her collections on natural fibers, beautiful finishes, and ease of cut and shape.