While September traditionally marks the start of the school year, Merci embraces a carefree spirit. With its new exhibition, “I Don’t Want to Grow Up,” the store celebrates the eternal child that lies dormant within each of us and transforms itself into a giant playground.
Beneath the dome, footsteps echo on a floor of bright red vinyl. A fleet of paper airplanes of all sizes floats above visitors’ heads, while behind the counter, a huge green chalkboard evokes school desks. In the center of the space, the merchandise is no longer displayed on traditional tables but climbs up giant letters spelling out this season’s motto: “I don’t want to grow up.”
On the large wall, a monumental illustration instantly immerses us in the world of Richard Scarry. For the occasion, Merci has launched “Merci Busy World,” an exclusive collaboration that brings to life a vast, never-before-seen collection. The illustrator’s world is brought to life across a ready-to-wear line and a selection of collectibles: keychains, pins, stationery, throws, coin purses, and even tableware.
