After the success of Bonpoint, the children’s ready-to-wear brand, and its sale in 2007, its creators, Bernard and Marie-France Cohen, decided to put their talents and experience to work for humanity.
Imagining a new approach to philanthropy, one that was 80% financed by their private funds, the couple created a store like no other, a concept that was completely new in France. The MERCI project was born.
It opened March 2009, on Boulevard Beaumarchais in Paris. its purpose to provide regular and sustainable finance and support for projects undertaken through a linked endowment fund: the Merci endowment fund.
Since its creation, the aim of the endowment fund has been to support women and children throughout the world, working to improve their lives through educational, social, health and cultural projects, particularly in Madagascar.
It was therefore only natural that, in 2010, the endowment fund joined forces with the Abc Domino association, which has been operating in the south-west of the country since 2004.