New store

19 rue de Richelieu, Paris 1

Monday to Wednesday:
11 AM - 7 PM
Thursday to Saturday:
11 AM - 8 PM
Sunday:
11 AM - 7 PM

Life is also full of coincidences that bring people together.

The coincidence of stepping through the doors in our 15th year, into an old post office, a place filled with meaning, just waiting to come to life. The coincidence of uncovering a precious glass-block skylight, allowing natural light to seep through, revealing a unique energy and atmosphere. This coincidence is called 19 rue de Richelieu. Merci’s second address in Paris. 

Still no grand facades facing the street, just a discreet recess in a vibrant road, and the obvious choice to open a new store—one that aspires to be infused with boldness, creativity, and elegance over time. Another Merci, designed to endure. Neither exactly the same as 111 Boulevard Beaumarchais, where it all began in 2009, nor entirely different—nestled in this haven away from the hustle and bustle of Paris. We love being here, yet not quite here. Because at Merci, everything is always changing, while remaining unchanged.

This destination, also accessible from the quiet rue Molière, exists to surprise and inspire. The space offers a subtle architectural harmony, blending raw materials with references dear to Merci’s history. Its simplicity is reflected in the concrete floors. Its understated style is expressed through Shaker-inspired touches, a tribute to functionality. Its signature playfulness is found in the trompe-l'œil details. Its love for craftsmanship and quality is embodied in a real hardware section, inviting hours of exploration. The space, with its soaring ceilings, unfolds in a grand rectangle, yet never reveals itself all at once. It’s an invitation to wander through surprises, from the timeless essentials that define Merci’s spirit to exclusive pieces by artists from around the world—Japan, the United States, the south of France, and the Netherlands—each bringing a unique touch to the art and architecture that come together in perfect symbiosis.

Our values remain unchanged—Merci is, and always will be, Merci. But we are opening up to new horizons. Starting with a unisex fashion collection, designed as an archetypal, inclusive wardrobe where everyone can find their place. A generous selection dedicated to our vision of lifestyle and craftsmanship that will speak to all. Fifteen years later, nothing has really changed. Merci continues to reinvent itself while staying true to its essence—an immersive and distinctive experience, a fusion of fashion, design, and creativity. The spirit of Merci is more than just a store—it’s a way of life, a place where one million "thank yous" a year resonate in a space that refuses compromise. 

“This second store at 19 rue de Richelieu was meant to be. Merci continues to write its story by reinventing itself. In an era ruled by fleeting novelty, Merci changes everything so that nothing really changes! Merci is the opposite of marketing; it thrives on bringing together those who seemingly have nothing in common—fashion enthusiasts and grandmothers, children and misunderstood artists, longtime Parisians and weekend visitors—all feeling at home here, finding joy in a space designed to welcome, never intimidate, exclude, or impress. Merci is your home. And now, you have two addresses.”

- Arthur Gerbi, CEO of Merci.