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Founded in 1976 in Harajuku, Japan, the brand BEAMS built its identity around 1950s and 1970s American fashion while upholding Japanese craftsmanship standards. Over the years, BEAMS has earned a strong reputation through numerous collaborations and, above all, through the quality of its garment manufacturing, which defines its success today. BEAMS offers pieces that combine comfort and durability, with collections inspired by utilitarian, sportswear, and vintage aesthetics that seamlessly integrate into modern wardrobes.
