Shipment of the mini Candide, estimated end of January 2025 📦
In the 1970s, Brian Smith left Australia for California, inspired by surfing and the countercultural lifestyle. He launched UGG after noticing the lack of sheepskin boots among local surfers. Despite humble beginnings, his boots quickly became popular in Malibu and beyond, catching the attention of celebrities. Partnered with Deckers Brands in 1995, UGG continues to innovate while preserving its rebellious spirit and unique heritage.