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Barena Venezia is a family-owned Italian company that has significantly influenced men's and women's fashion in Italy and beyond over the past decades. It introduced the concept of dressing casually yet elegantly by utilizing workwear fabrics. The company was founded in 1993 by Sandro Zara, who uncovered patterns and tailoring books in the archives of wool mills in Venice. The brand name, Barena, reflects the rural lifestyle of Venetian inhabitants and the cultural significance of the sea.