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Founded in 1976 in Harajuku, Japan, the brand BEAMS built its identity around 1950s and 1970s American fashion while maintaining the high standards of Japanese craftsmanship. Over the years, the brand has gained a strong reputation thanks to numerous collaborations and, most importantly, the high-quality manufacturing of its garments, which continue to contribute to its success today. BEAMS offers pieces that combine comfort and durability, with collections inspired by the aesthetics of utility wear, sportswear, and vintage fashion, making them a perfect fit for modern wardrobes.
