Founded in 1976 in Harajuku, Japan, the brand BEAMS based its identity on American fashion from the 50's and 70's while maintaining the demands of Japanese know-how. In just a few years, the brand has built a reputation thanks to the numerous collaborations it has been able to implement, but above all thanks to the manufacturing quality of the clothing that makes it successful today. BEAMS offers pieces combining comfort and durability through collections inspired by the aesthetics of utility, sportswear and vintage clothing and widely finding their place in today's closets.
