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In 1852, a Bavarian immigrant named Levi Strauss opened a merchandise store in San Francisco. He discovered that manual workers needed durable clothing designed to last. In 1873, he ingeniously combined tough denim with copper rivets. This original creation, initially intended for American workers, gradually became the uniform of change. Worn by miners, ranchers, rebels, rock stars, presidents, and ordinary men and women, our pieces eventually became a part of everyone's daily life.
Care: Machine wash cold - normal cycle. Wash inside out with similar colors, do not bleach, tumble dry at medium temperature, hot iron, dry cleaning possible.
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