Shipment of the mini Candide, estimated end of January 2025 📦
In 1852, a Bavarian immigrant named Levi Strauss opened a store in San Francisco. As part of his business, he noticed that manual laborers needed especially durable clothing designed to last. In 1873, he came up with the idea of combining sturdy denim with copper rivets. This original creation, which was initially intended to outfit American workers, gradually became the uniform of change. Worn by miners, ranchers, rebels, rock stars, presidents, and ordinary men and women, our pieces eventually became a part of everyone’s daily life.
