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In 1852, a Bavarian immigrant named Levi Strauss opened a dry goods store in San Francisco. Through his work, he realized that manual laborers needed durable clothing made to last. In 1873, he had the idea to combine sturdy denim with copper rivets. This original creation, initially designed for American workers, gradually became the uniform of change. Worn by miners, ranchers, rebels, rock stars, presidents, and everyday people, these pieces eventually became part of everyone’s daily life.
