Des choix, plutôt que du choix.

Far from being a selector of objects, Merci is a questioner of meaning.

Beauty alone has no place here: its function is its reason for being. In its words, as in its actions, Merci prefers to anticipate and be inspired by the profound changes in our society, rather than being guided by the seasonality of collections.

Merci is a vigilant and attentive look at our daily life, which participates, as best it can, in making it a little less ordinary every day.