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Founded in 1976 in Harajuku, Japan, the brand BEAMS has based its identity on American fashion from the '50s and '70s while maintaining the standard of Japanese craftsmanship. In a few years, the brand has made a name for itself through numerous collaborations and, most importantly, the quality of clothing manufacturing that makes its success today. BEAMS offers pieces that combine comfort and durability through collections inspired by the aesthetics of utility clothing, sportswear, and vintage, easily finding their place in today's wardrobes.
