Founded in 1976 in Harajuku, Japan, the brand BEAMS has based its identity on 1950s and 1970s American fashion, while upholding the precision of Japanese craftsmanship. Over the years, the brand has built a reputation through numerous collaborations, but above all, it’s the quality of garment manufacturing that defines its success today. BEAMS offers pieces that combine comfort and durability, with collections inspired by utilitarian, sportswear, and vintage aesthetics that find a natural place in modern wardrobes.
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