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BELLEPIECE was founded by two modern Parisian women — fashion professionals with sharp eyes and complementary talents — who chose anonymity: “There’s no need for too many words; our brand speaks for us.” A duo of artist and pragmatist — one at the drawing table, the other managing operations — they debate everything but agree on one thing: a vision. That of a modern woman — not entirely sophisticated, not entirely casual. “She is ever-changing and multifaceted: ultra-feminine and androgynous, hyperactive and relaxed, minimalist or bohemian, rock or romantic. Above all, she knows what suits her and refuses to be confined by any one style.”
