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In 1852, a Bavarian immigrant named Levi Strauss opened a dry goods store in San Francisco. Through his business, he noticed that manual laborers primarily needed durable clothing designed to last. In 1873, he came up with the idea of combining sturdy denim with copper rivets. This original creation, initially made for American workers, gradually became the uniform of change. Worn by miners, ranchers, rebels, rock stars, presidents, and everyday men and women, our pieces eventually became a staple in everyone's wardrobe.
Care: Machine wash cold
