Shipment of the mini Candide, estimated end of January 2025 📦
In 1852, a Bavarian immigrant named Levi Strauss opened a dry goods store in San Francisco. Through his business, he noticed that manual laborers needed durable, long-lasting clothing. In 1873, he came up with the idea of combining strong denim with copper rivets. Originally intended for American workers, this innovative creation gradually became the uniform of change. Worn by miners, ranchers, rebels, rock stars, presidents, and everyday people, Levi's pieces found their way into everyone’s daily life.
Care: Gentle machine wash at 30°C.