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In 1852, a Bavarian immigrant named Levi Strauss opened a dry goods store in San Francisco. He observed that manual laborers needed robust clothing designed to endure tough conditions. In 1873, he combined durable denim with copper rivets, creating a unique item initially meant for American workers. Over time, this original creation became the uniform of change, worn by miners, ranchers, rebels, rock stars, presidents, and ordinary people, finding its way into everyday life.
Care: Gentle machine wash at 30°C.
