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In 1852, a Bavarian immigrant named Levi Strauss opened a dry goods store in San Francisco. During his business operations, he noticed that manual laborers needed robust clothing designed to last. In 1873, he had the idea of combining durable denim with copper rivets. Originally intended for American workers, this unique creation gradually became the uniform of change. Worn by miners, ranchers, rebels, rock stars, presidents, and ordinary people, Levi’s pieces eventually became part of everyday life for everyone.
Care: Gentle machine wash at 30°C.