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In 1911, under the leadership of Walter Martiny, the Superga factory began producing shoes with vulcanized rubber soles. It was in Turin, Italy, that the classic Superga 2750 style was born, with the mission of offering high-quality shoes to the Italian people. The 2750 became known as the shoe of the Italian people, and Superga has since expanded its product range to include technical sports shoes, rubber rain boots, and an ever-growing selection of colors and styles.