Before opening its very first Parisian boutique, Reformation will take over Merci' store for an exclusive pop-up, from May 7 to June 18. On this occasion, the brand will unveil its largest selection ever offered in Paris: a wardrobe designed for spring and summer, featuring exclusive pieces and accessories suited for holidays, weddings, workdays, and weekends. The collaboration also includes a special-edition t-shirt created just for the event.
Founded in 2009 in Los Angeles, Reformation is a global lifestyle brand whose mission is to bring sustainable fashion to everyone. Dresses, sets, denim, and spring tops: each item in the selection embodies the brand’s distinctive aesthetic—feminine, vintage-inspired, and Californian cool. Known for its offbeat and subtly irreverent tone, Reformation also champions a more responsible approach to fashion.
Products available in-store only, 113 bd Beaumarchais Paris 75003