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Barena Venezia is an Italian family-owned company that has significantly influenced men’s and women’s fashion in Italy and beyond over recent decades. It introduced the concept of casual elegance by using workwear fabrics. Founded in 1993 by Sandro Zara, who discovered patterns and sewing books in the archives of wool mills in Venice, the brand name Barena refers to the rural lifestyle of Venice’s inhabitants and the cultural importance of the sea.