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Founded in 1976 in Harajuku, Japan, the BEAMS brand has based its identity on the American fashion of the '50s and '70s while maintaining the Japanese craftsmanship standard. In a few years, the brand has made a name for itself through numerous collaborations and, most importantly, the manufacturing quality of the clothing that makes its success today. BEAMS offers pieces that combine comfort and durability through collections inspired by the aesthetics of utilitarian, sportswear, and vintage clothing, easily finding their place in today's wardrobes.
