Founded in 1976 in Harajuku, Japan, the brand BEAMS established its identity around American fashion from the '50s and '70s while upholding Japanese craftsmanship standards. Over the years, BEAMS has built a strong reputation through numerous collaborations and, above all, through the quality of its garment manufacturing, which defines its success today. BEAMS offers pieces that combine comfort and durability, with collections inspired by utilitarian, sportswear, and vintage aesthetics that seamlessly integrate into modern wardrobes.
Care: Gentle machine wash at 30°C
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from 200€ purchase
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