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In 1852, a Bavarian immigrant named Levi Strauss opened a dry goods store in San Francisco. Through his business, he noticed that manual workers mainly needed sturdy clothing designed to last. In 1873, he came up with the idea of combining durable denim with copper rivets. This original creation, initially intended for American workers, gradually became the uniform of change. Worn by miners, ranchers, rebels, rock stars, presidents, and ordinary men and women, our pieces eventually found their way into everyone's daily life.
Care instructions: Machine wash warm. Do not bleach. Tumble dry on a gentle cycle. Medium iron if needed. Dry cleaning possible. Wash inside out with similar colors.
