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In 1852, a Bavarian immigrant named Levi Strauss opened a dry goods store in San Francisco. In the course of his business, he noticed that manual workers mainly needed durable clothing designed to last. In 1873, he came up with the idea of combining sturdy denim with copper rivets. This original creation, initially intended to dress American workers, gradually became the uniform of change. Worn by miners, ranchers, rebels, rock stars, presidents, and ordinary men and women, our pieces eventually found their way into everyone's daily life.
Care instructions: Machine wash cold - normal cycle. Wash inside out with similar colors, do not bleach, tumble dry (fresh cycle), iron at low temperature if necessary, dry cleaning possible.
