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In 1911, under the leadership of Walter Martiny, the Superga factory began producing shoes with vulcanized rubber soles. It was in Turin, Italy, that the iconic Superga 2750 style was born, with the mission of providing high-quality footwear to the Italian people. The 2750 soon became known as the people's shoe of Italy, and Superga has since expanded its product range to include technical sports shoes, rubber rain boots, and a growing variety of colors and styles.
