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Founded in 1976 in Harajuku, Japan, the BEAMS brand has based its identity on the American fashion of the 50's and 70's, while retaining the high standards of Japanese craftsmanship. In just a few years, the brand has made a name for itself thanks to the many collaborations it has been able to implement, but above all thanks to the manufacturing quality of the garments that have made it such a success today. BEAMS offers pieces that combine comfort and durability, with collections inspired by the aesthetics of utilitarian, sportswear and vintage garments that have a place in today's closets.