In 1852, an immigrant from Bavaria named Levi Strauss opened a merchandise store in San Francisco. In the course of his business, he realized that manual laborers especially needed sturdy clothing designed to last. In 1873, he came up with the idea of combining durable denim with copper rivets. This original creation, which was initially intended to dress American workers, gradually became the uniform of change. Worn by miners, ranchers, rebels, rock stars, presidents and ordinary men and women, our pieces eventually became part of everyone's everyday life.
Care: Machine wash gently at 30°C.
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