Book - Smiley, 50 years of good news - Assouline

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  • For the last fifty years, Smiley has served as a beacon of hope and positivity as they’ve encouraged the world to take the time to smile
  • What started as a happiness promotion in the France Soir newspaper to draw attention to positive news stories has blossomed into a movement that has shaped the way that we share happiness and express ourselves
  • In the decades since that first Smiley appeared on the page, the brand has gone on to shape musical generations, social movements, and popular culture. With a feel-good philosophy at their core
  • Smiley has partnered with some of the world’s leading brands to bring their message to life through clothing, gifts, campaigns, emoticons and other happy moments
  • In celebration of this joyful milestone, Smiley presents an exciting look back on their first 50 years with their new book, Smiley: 50 Years of Good News, featuring a compendium of their most exciting collaborations, a look back at moments in history that gave us a reason to smile, and more
  • Over 200 illustrations
  • English version

Number of pages: 200
Author: Liam Aldous, Franklin Loufrani
Language: English
Dimensions: 19.1 x L 27.7 x D 3 cm

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