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In the 1970s, Brian Smith left Australia for California, inspired by surfing and the unconventional lifestyle. He founded UGG after noticing the absence of sheepskin boots among local surfers. Despite humble beginnings, his boots quickly became popular in Malibu and beyond, catching the attention of celebrities. Partnered with Deckers Brands in 1995, UGG continues to innovate while preserving its rebellious spirit and unique heritage.