Barena Venezia is an Italian family business that has had a major influence on men's and women's fashion in Italy and elsewhere over the last few decades. It introduced the concept of dressing casually with elegance using workwear fabrics. The company was founded in 1993 by Sandro Zara, who discovered patterns and sewing books in the archives of woolen mills in Venice. The brand's name, Barena, refers to the lifestyle of Venice's rural inhabitants and the importance of the sea in their culture.
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